YouTube For Business: Top Ten Strategies & Best Practices
March 31, 2013 by
YouTube is where the eyeballs are. In fact YouTube is now where over a billion sets of eyeballs are every single month. The vast majority of those eyeballs belong to what Google & Nielsen are now calling the ‘C Generation’. The C Generation is supposedly a state of mind and is representative of those that ‘care deeply about creation, curation, connection and community.’
Generation C is made up of 80% millennials which also happen to be YouTube’s core audience. YouTube users are also very likely to constantly use a mobile device during the day to consume media so your videos must be optimized for all viewing platforms.
However, the C Generation is not YouTube’s only audience. All demographics are now consuming video online at growing rates and primarily on YouTube.
How do you leverage YouTube for Business effectively?
As you’ve probably noticed, YouTube is bursting with silly, weird and pointless videos uploaded by teenagers and young adults. How is your business going to market successfully in that space? Especially if that’s not your target audience?
If your target audience is the millennials it may seem you’ll have a little easier time leveraging YouTube. However it can be really difficult to get your videos seen and your channel subscribed to in this now overcrowded environment.
Below are my top ten YouTube for Business strategies and best practices:
