How to Create a Social Media Buzz with Crowdsourcing
October 8, 2012 by Frank Salatto
Crowdsourcing – enlisting your customers, followers and fans to help you innovate and improve – has made it easier than ever to create better marketing and customer service.
According to social media expert Mark Schaefer, there’s no better way to find the most effective solution: “You are going to get a radically more effective product,” he says, “because, literally, crowds of engaged people are getting involved, providing feedback, and producing finished content for you.”
According to a recent report from InSites Consulting, most social media users are willing to help – so what are you waiting for? Here are five inspirational examples from brands who’ve already taken the lead in social media crowdsourcing.
Starbucks: share, vote, discuss and see
My Starbucks Idea is the coffee corporation’s hub for customers to share and vote on ideas, discuss those ideas, and see them in action. There’s a poll every day, a running list of ideas that have been implemented, and every hour, dozens more ideas pour in.
Starbucks also runs a Twitter page for its ongoing crowdsourcing campaign – a page that has over 35K followers. They engage those followers and drive interest and traffic to their crowdsourcing site by tweeting pictures of customer ideas in action, polling followers, offering deals and more.
